“We have done this with EA and Epic games in the past where we take the game analytics, even web analytics, and combine them into what’s called cohort analysis. It’s the same idea with wallet data,” Ng told CoinDesk in an interview. “I had written six or seven pages on this, and when I sent it to [Nansen CEO Alex Svanevik], 20 minutes into the call he said he’d take the whole seed round.”

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