BVNK, a new digital-asset platform, has started operations, targeting businesses seeking exposure to cryptocurrency but are not well served by existing crypto providers.

The London-based company describes itself as a “digital-asset financial services platform.” It plans to appeal to fintech firms, corporate service providers, wealth managers and private banks that want to offer digital asset services to their clients, particularly those who fall between retail and multi-million dollar institutional markets.

“BVNK aims to plug that gap in the mid-market and become the “go to” choice among fast-growth international businesses and partners for digital-asset financial services,” Co-founder and CEO Jesse Hemson-Struthers said.

“There is clear appetite among mid-market enterprises for financial services rooted in the world of cryptocurrencies. It will take time, however, before mainstream banks incorporate digital assets.”

There’s a clue in the name: BVNK, with a “V” substituting for an upside-down “A.”

The platform will provide a business account for settlement, exchange and payment of crypto, access to markets for large-volume trades and a yield service where funds are deployed to brokers to earn interest.

BVNK’s immediate aim on launch is to build its product features and acquire the operating licenses from regulatory bodies, across Europe.

Hemson-Struthers, who lists himself as an entrepreneur and investor on his LinkedIn page, was the founder of Balfour Group, an investment vehicle for startup technology businesses, and CoinDirect, a payment-services provider and over-the-counter trading service where he also served as CEO.

Read more: Crypto App Abra Raises $55M to Develop High-Net-Worth, Institutional Offerings

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